Lumire: 25' Belt Campaign

When your good friend asks you to do an ad campaign for them, you say yes and ask questions later. My first time working ( creativily ) with Critically acclaimed artist Dimithry Victor was an amazing & free experience that taught me a lot about pushing the creative work! THE QUESTION: How do I help promote this amazing wearable art piece while referencing the work surrounding it that I LOVE so much? THE PROCESS & SOLUTION: Aided by the amazing visuals from the amazingly talented photographer Taylor McKie, my mind went from trying to create a fun collage & mixed media piece to step into his world, to then taking that idea all the way and making the ad itself an ode to their creative work. After being told by Dimithry to keep pushing after every round of revisions, we landed in a place that felt perfectly unique to itself but also set in the amazing world Dimithry has spent years creating.