RapSnacks 24'-25'

Our Agency ( BSD ) was approached by a giant in the snack game in RapSnacks. They wanted to transition their then classic bags into an all-new metallic styling for their next era. THE PROBLEM: Taking a well-known visual & building a creative ad - email - & paid social media campaign to happen over the course of quater 4 of 2024 into Q1 of 2025. THE PROCESS & SOULUTION: I had the privilege of spearheading this creative project & wanted to highlight the journey of where they came from - not just in the physical or business sense - but the time and effort the founder and all the collaborators - all the loyal fans - & the culture tied to hip-hop & rap had to offer this brand. Ripping the packaging out of the old one with a HUGE thematic and big transition! It was amazing seeing an idea be pushed and reworked across so many mediums - and getting to design the majority of the email & static ad creative was a plus!