Southern Charm: Electric Boogaloo

When the original event was postponed - & our comback event was announced - we didn't just want to go back to the idea that so many people had seen. So we pushed back into the SOUTHERN CHARM Logo mark that was created and made it almost physical. THE QUESTION Because this time was far from the original - I wanted to make it feel more physical, as if this campaign was scans of t-shirts from a long time ago, now being used for promotion of the concert. THE PROCESS & SOLUTION So I created an airbrush style effect that the team FELL IN LOVE WITH! It makes everything feel classic & event led to some actual t-shirts being designed for the event. AND I USED EVERY ELEMENT I COULD TO REFERENCE THE WORK WE DID IN VERSION ONE ( It's Great to be in Miami! )