Southern Charm: Mijita In Miami 001

After Meeting Mijita in 2023 - we began an amazing creative relationship that came to a head when we needed to create a creative campaign for her "HOME-COMING SHOW" in Miami, Florida! THE QUESTION: How do we make it a visually exciting - FLORIDA-BASED creative campaign that could fit Mijita's Aesthetic & connect to the other featured acts on the Lineup? THE PROCESS & SOLUTION: Taking inspiration from Mijita's tattos - music - & Florida Pinnup Poster styluing from the 50's & 60's we came up with a visual identity for the project - that among other things - resulted in us Creating a Logo for her creative identity.