ProcrastinationRadio*

A project started almost 7 years ago, with the intention of connecting myself with the greater creative world. One that taught me all the skills I use in my day-to-day life - and put me in conversation with some of my favorite artists, creative thinkers, journalists, & more.

 THE QUESTION: How do you build branding for a network that needs to constantly adapt - one that caters to the creative thinker & needs a strong, bold - yet simple approach to visual communication? 

 THE PROCESS & SOLUTION:
I centered the brand’s visual language around the idea of creativity itself. What does an idea look like? Something easy to imagine but not perfect - something that needs to be refined but shines as bright as a star!
Bold typography that leaves enough space for the amazing stories other creatives come along to share - leaving the creative world to paint the pictures!